PDW
AM-FPV
PDW engineers precision strike platforms purpose-built for harsh, contested environments — a new class of tactical drone designed to adapt at speed and field at scale.
For the launch of the AM-FPV, Pathlight handled the full creative package. The hero deliverable was a POV-style video built around the platform's defining capability: bag to air in under 90 seconds. Shot in the field, it follows the real setup process from carry to deployment — no shortcuts, no simulation.
Rounding out the package: in-situ flight photography, a clean studio shoot on infinite white for product cutouts, and a set of looping animations optimized for web.